Privacy Policy

Overview

TruCliks Performance Marketing Agency ("TruCliks", "we", "us", or "our") operates the website trucliks.com and provides performance marketing services. This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our website or engage our services.

By using our website or engaging our services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website or services.

Data We Collect

Information you provide directly

• Contact information: name, email address, phone number, company name
• Project and budget information submitted via our contact or enquiry forms
• Business information needed to deliver our marketing services
• Communications you send us via email or through our website

Information collected automatically

• IP address and approximate geographic location (country/city level)
• Browser type, operating system, and device information
• Pages visited, time spent, referral source, and clickstream data
• Cookie and tracking technology data (detailed in the Cookies section below)

Information from third parties

• Data from advertising platforms (Google, Meta) necessary to manage your campaigns
• Analytics data from tools like Google Analytics 4 to measure website performance
• CRM and marketing automation data where you have consented to its use

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries and provide quotes for our services
• To onboard you as a client and deliver contracted marketing services
• To send performance reports, campaign updates, and project communication
• To improve our website, services, and internal processes
• To send relevant marketing communications (only with your explicit consent)
• To comply with legal obligations and enforce our agreements
• To detect, prevent, and address fraud or security issues

We will never use your data for purposes beyond what is listed here without first obtaining your consent.

Data Sharing & Disclosure

We may share your information only in these limited circumstances:

• Service providers: Trusted third-party tools we use to operate (e.g., Google Workspace, CRM platforms, analytics tools). These vendors are contractually bound to protect your data and may not use it for their own purposes.
• Campaign platforms: If we manage your paid media, we share necessary data (e.g., audience lists, conversion events) with platforms like Google Ads and Meta Ads as required to run your campaigns.
• Legal requirements: We may disclose information if required by law, court order, or to protect the rights, property, or safety of TruCliks, our clients, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your data is transferred and subject to a different privacy policy.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie preferences through your browser settings.

Types of cookies we use

• Essential cookies: Required for the website to function correctly (session management, security). Cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our website (Google Analytics 4). Collected in anonymised or pseudonymised form.
• Marketing cookies: Used to measure the effectiveness of our own marketing campaigns. We do not use these to track you across third-party websites without consent.
• Preference cookies: Remember your settings and preferences for a better experience on return visits.

You may disable non-essential cookies at any time via your browser settings. Disabling cookies may affect the functionality of some parts of our website.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law:

• Enquiry and contact form data: up to 24 months if no engagement follows
• Active client data: for the duration of the engagement plus 5 years
• Financial and billing records: 7 years (as required by Indian tax law)
• Website analytics data: rolling 26 months in Google Analytics 4
• Marketing communication opt-in records: until you unsubscribe, plus 3 years

When data is no longer needed, we securely delete or anonymise it.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data ("right to be forgotten")
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing of your data for direct marketing at any time
• Restriction: Request that we restrict how we process your data in certain circumstances
• Withdraw consent: Withdraw any consent you have given at any time

To exercise any of these rights, contact us at privacy@trucliks.com. We will respond within 30 days.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:

• HTTPS encryption across all pages of our website
• Access controls limiting data access to authorised personnel only
• Regular security assessments of our systems and third-party tools
• Secure, encrypted storage for sensitive client data

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to notifying you promptly if a breach affecting your data occurs.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated "Last updated" date. For material changes affecting how we process your data, we will provide additional notice (e.g., via email to clients).

We encourage you to review this policy periodically to stay informed about how we protect your information.

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